Nowadays corporate blogging has become a new marketing communication tool for an organization during this technology age and it is not only for personal usage. The corporate blogging is widely used by an organization for business purpose. It has become the hottest communication tool on the web.
Google is one of the company had implemented a corporate blog in year 2004. This blog used in sharing all information about Google with people and visitors can leave their own comment or feedback about the services are provided. Besides that, it can divide to two types which are internal blog and external blog. An internal blog is accessed through the corporation’s intranet. It allows employees can communicate with each other and share their information or experience which can help them in complete task and work within organization. It also improves the communication between different department and layers of management.
The external blog is a blog can be view by public and let people leave their comment in the blog. This is one of the effective ways that organization can collect the feedback from the customers. Not only this, organization using this blog to communicate with outsiders about corporation events such as press releases, updating new product or service, announcements and so on. It will help in building better relationship with the outside of organization.
Pros:
- Easy to set up
- Dialogue with customers
- Marketing with low overheads
- Stopping rumors spread
- Proper medium for customer feedback
Cons:
- Requires strong written communication skills
- Privacy concern
- Time-consuming to maintain
- Negative comment
- Loss of control over the message
For Further information, please refer to following links:
http://www.wayneliew.com/10-benefits-business-blogging/
http://www.docstoc.com/docs/7770488/Top-10-Risks-for-Corporate-Blogs
http://en.wikipedia.org/wiki/Corporate_blog
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