The application of 3rd party certification programme in Malaysia

What is third party certification programme?

Third Party Certification (TPC) or Certificate authorities (CA) is actually a a third party that developed to secure personal data from leaking through surfing any website or by making any transaction online such as making currency payment, uploading personal information and etc. Internet users must be total awared of fraud as well as information security, this is where TPC comes in. MSC Trustgate appear to be one of the TPC program applied in Malaysia since 1999.

However, Trustgate offers a complete security solution that needed by the e-commerce businesses wherein securing their information as well as personal data and customers valuable data. As CA, the core business of Trusgate is to provide digital certification services, including digital certificates, and cryptographic products, Managed Public Key Infrastructure (PKI - enhance organization's security of data thus managing the identification credential from users and organization), Personal ID, My Trust, MyKad ID, Managed Security Services, VeriSign Certified Training and Application Development.

MyKad PKI
MyKey is a digital certificate that loaded into MyKad. The enrollment of this programme is accepted in Malaysia since 1997. MyKey provide highest protection for your data and transaction online and reliance limit for fraud protection.

Furthermore, Secured Sockets Layer (SSL) also appear to be one of the best solution to build Internet users' trust. During having an online negotiation or trasaction, SSL CA provides security of confidential communications and identifies individuals and websites on the Internet uniquely by serving as a sort of digital passport or credential.

VeriSign SSL Certificates is the public encrypted key that Webmaster sends to CA, which will then review on the credentials and check through all the background of the organization to ensure that the claim of organization before issuing any server certificates. VeriSign is one of the most trusted brand on Internet where it further enhanced the operation of e-commerce by giving Internet users more confidence to communicate and do transaction online.

Corporate Blogging: A new marketing communication tool for companies

Nowadays corporate blogging has become a new marketing communication tool for an organization during this technology age and it is not only for personal usage. The corporate blogging is widely used by an organization for business purpose. It has become the hottest communication tool on the web.

Google is one of the company had implemented a corporate blog in year 2004. This blog used in sharing all information about Google with people and visitors can leave their own comment or feedback about the services are provided. Besides that, it can divide to two types which are internal blog and external blog. An internal blog is accessed through the corporation’s intranet. It allows employees can communicate with each other and share their information or experience which can help them in complete task and work within organization. It also improves the communication between different department and layers of management.

The external blog is a blog can be view by public and let people leave their comment in the blog. This is one of the effective ways that organization can collect the feedback from the customers. Not only this, organization using this blog to communicate with outsiders about corporation events such as press releases, updating new product or service, announcements and so on. It will help in building better relationship with the outside of organization.

Pros:

1. Easy to set up
2. Dialogue with customers
3. Marketing with low overheads
4. Stopping rumors spread
5. Proper medium for customer feedback

Cons:

1. Requires strong written communication skills
2. Privacy concern
3. Time-consuming to maintain
4. Negative comment
5. Loss of control over the message

For Further information, please refer to following links:
http://www.wayneliew.com/10-benefits-business-blogging/
http://www.docstoc.com/docs/7770488/Top-10-Risks-for-Corporate-Blogs
http://en.wikipedia.org/wiki/Corporate_blog

Mobile Payment System in Malaysia

Mobile payment appeared to be a new alternative payment method in nowaday econmy. This rapidly-adopting method is used widely in Asia and Europe. Instead paying anything with cash, cheque and credit cards, a consumer can use mobile phone to pay for wide range of service and digital or hard goods. The followings indicate the major methods for mobile payment:

1. Premium SMS based transactional payments - in this model, payment is made by consumers via SMS text message to a short code and a premium charge is applied to their phone bill.


2. Direct Moble Biling - a true alternative payment mehtod that does not require the use of credit/debit cards or pre-registration at online payment such as PayPal.


3. Mobile Web Payment (WAP) - where consumer uses web pages displayed or additional downloaded application and installed into her mobile phone to make payment. It uses WAP (Wireless Application Protocol) as underlying technology.

Mobile Money (MM) is a PIN-based Mobile Payment Solution designed by Mobile Money International Sdn Bhd where in adopted by Malaysia since Fubruary 2005. In order to pay using MM, shopper must either a savings, current or credit card account with participating banks (Hong Leong Mobile Credit Card). The shopper will be billed by the bank by envery month end.

The advantages of using mobile payment:

1. Conviniency of payment through just a click on the phone. Physical presence to the place is not necessary.


2. Easy to complement to cash, easily reacheable especially during emergencies.

Beside MM payment system, another company in Malaysia also apply the mobile payment as well that is Maxis. Maxis launched a system call Maxis FastTap which is an integrated mobile payment service that utilises near-field communication (NFC) technology.

For more information about mobile payment: http://www.neowave.com.my/mobilemoney_overview.asp

The revenue model for Google, Amazon.com, and eBay

Everything businesses succeed in its ability to acquire and earn profits where capture all necessary revenue and value from the customers through offering the right products and services. Three of the following businesses indicate their revenue model and how it's generated to make the business success.

Google

Google AdWords and Google AdSense - A pay per click advertisement program developed by Google that generates profits from receiving every payment from advertisers whenever the published ads were clicked by anyone that try to surf for information. Try find for more information about Google Adsense and Google Adwords here.












Last year (2008) through the above methods deployed by Google, it made a revenue of $ 21 million where is a 31% growth in the growth rate compare to past earnings. The financial statement of Google indicates that the business is going in a downfall because advertisers are becoming more and more concern about the fraud and error that will appear when advertised through online.

Served as one of the most successful third part e-commerce business, Amazon was first stand as an online bookstore wherein selling new and used books and other reading materials through online. Amazon can even provide more than 200,000 titles compare to those brick-and-mortar bookstores. Then the business diversified its product line by selling instead of books, Amazon sold videos, musics, computer software, furniture, apparel and etc.

Amazon Marketplace is one of the most successful determinant for Amazon success, it enable buyers to sort and browse for the products then buy it through online. By charging a commision rate based on the selling product's price where this act as a transactional fee wherein Amazon have a revenue of $19 billion over the year of 2008.

In 1996, Amazon launched an affiliate marketing program called aStore where by having website owners serve as affiliates of having the program installed on their website, Amazon rewards affiliates for every customers brought by the website owners.

The final example of business, eBay. eBay is an online auction and shopping website in which people and businesses buy and sell goods and services worldwide. You can possibly find whatever you can think of in eBay. It provides over millions of collectables, equipment, appliances and even vehicles. eBay generates two main kinds of fees that is the promotional fees and final value fees.

• Promotional fees are the fees that charged for additional listing options that help attract attention for an item, for example those highlighted of bold items.


• Final value fees are the commission that are charged to the seller at the end of the auction.

Online advertising tends to play an important role in eBay's revenue. On the trasaction fees revenue, eBay offers PayPal where enabling the holders of PayPal to exchange money over the Internet .

Furthermore, eBay generates its sales revenue through subsidiaries such as Half.com and eBay express. Where both of the subsidiaries offer a fixed price for selling the product but eBay will charge a 15% commission on the complete sales.